Money Week - A smoother ride in emerging markets

by Max King | Apr 06, 2018
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FEET: a less volatile ride for investors

Terry Smith’s trust should come into its own during bear markets. Terry Smith’s investment strategy is simple: “only invest in good companies, don’t overpay, then do nothing”. By investing for the long term in high-quality and durable, though superficially expensive, companies protected from competition by intangible assets such as brands, the Fundsmith equity fund, now £14bn, has delivered an annualised return of nearly 20% for seven years.

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